1. Increases Brand Recognition
If you are running a small business, then definitely your brand needs publicity. SEO increases your brand recognition. It helps search engines to know your website as well to your targeted users. The traffic that flows to your website from the search engine is called organic traffic. By attracting the natural traffic to your website, your organization’s brand recognition is raised. This is particularly significant for any new business attempting to gain visibility in front of a new customer base. SEO helps you gain visibility in front of those users who need the product or service you offer but have not yet heard of your brand.