What is the first thing you do as you wake up in the morning?
Unmistakably, You’ll search for your cellphone then, start your day with the internet like a rolling wave. Digital marketing in Nepal has been generating a high return on investment within a very short period of time.
Where there is a crowd, there are customers. This strategy helps in promoting products. Moreover, your potential customers are always sticking to their screens. Digital marketing is the most powerful platform for retaining every targeted audience. In the nutshell, it carries massive potential.
Internet marketing assists to view data and measure the success of any campaign. Similarly, Smart Web Analytics tools are available that can generate meaningful information and reports from relevant data. As a result, you can analyze website traffic, audience behavior and conversion rates and so on.
Now, every business has embraced the latest technologies of online marketing to improve their overall sales.
Digital Marketing tools useful in the context of Nepal
Digital marketing means using a digital platform to reach a targeted audience and promoting products or services. Some digital marketing channels with huge potential in the context of Nepal are:
- Social Media Marketing
There is a large presence of Nepalese in other social media like Twitter, Youtube, Instagram, and LinkedIn. Businesses can receive instant feedback from their customers. In addition to the organic audience, these social media also provide platforms for marketers to run advertisement campaigns.
- Content Marketing
We often hear it said that “Content is king”. Content marketing involves creating relevant elements that would be published online. It can be infographics, video or any message that your brand represents. This helps to stimulate the audience’s interests Plus, build up trust and loyalty.
- Email marketing
Email marketing is an important tool to maintain a sound relationship with potential customers and clients. It’s not just about sending emails, but, is a continuous process of planning, doing, controlling and acting.
- Influencer marketing
For example, Business collaborating with celebrities to promote their brand as a brand ambassador. Similarly, vloggers and content creators get paid for mentioning the products in their content. Influencers can be celebrities, Industry experts and thought leaders, Bloggers and Content Creators.
Why switch to digital marketing in Nepal?
Nepal adds 250 internet users per hour. Digital literacy has been continuously growing. According to TKP, 2.25 million new users were connected to the internet in 2018.
Mobile phones are the main driver of Nepal’s internet adoption. 95.62% of the population is living within the range of a mobile tower. In the second place, the launch of 4G service also helped increase the number of internet users.
In the present scenario, businesses have made extensive exploitation of digital technologies. Besides that, the growing demand for SEO experts, Social media marketers, and Digital Marketing managers is proof that businesses have given priority to digital marketing over traditional marketing.
How can digital marketing agencies help your business?
A digital marketing agency is different from a traditional marketing agency. They focus on result-oriented marketing using various strategies of digital marketing. Trackable marketing and high Return On Investment are the major attributes of a digital marketing agency.
According to the Infusionsoft Small Business Marketing Trends Report, over 70% of businesses handle their marketing in-house. However, only 43% of those businesses ‘ marketing efforts are effective. What’s the point of doing something yourself if you can’t do it right? Not only- but also, 47% of business owners don’t even know if their marketing tactics are working.
A skilled online marketing agency helps you build a brand that stands out in the crowd. It’s always an advantage to work with experts.
- Build your brand
Your brand is your identity. It is imperative to create brand awareness by interacting with customers at the right time with the right message through the right channel. And, this ultimately helps to build a loyal customer base.
- Know your niche
Marketing without knowing a niche is like pouring water into sand. Today’s customers are tech-savvy. Before purchasing, they search for information about a product on the internet. The internet behaviors of potential customers can be tracked to identify your niche.
How remarkable is it for you to be accessible to your customers?
Your customers must develop confidence that you can be depended on. Live chats feature of websites is to be easily accessible to the customers. Furthermore, customer experience is greatly affected by how easily you are available to answer their queries. Firstly, Online marketing agencies dedicatedly listen to customer queries. Secondly, communicate with the business owners whenever wanted.