When you are searching for a particular service or product near your area, I am sure you will first search on google about that service or product and then decide where you actually wanna go. Local SEO is one of the most important factors for today’s internet marketing campaigns.
In fact, 88% of people who do a local search on their smartphone visit or call that store on the same day. 97% of the people know about a local company online than anywhere else and the figure is increasing. Similarly, there has been a 900% increase in “Near me” or ” close by” searches over the past two years which simply tells us the importance of local SEO for any business.
In today’s digital era, an effective local strategy campaign is a major key to driving more consumers to your store. It helps business owners to promote their products and services to local customers online. Today Local SEO is quite important for any business to grow and helps to discover your business by people.
What is Local SEO?
Local SEO simply means optimising your online presence to attract more customers for your business from relevant local searches.
For example, when you type “restaurants near me “ in Google or some other search engines. The top 3 results are displayed by the search engine. The top 3 local business listings are most relevant to the search enquiry and have better local SEO.
Best methods to optimise your Local SEO
1. Google my Business optimisation.
The most important part of Local Seo is claiming your business in Google My Business and optimising it. However, bing and apple maps listing is important too.
To register your business in Google My Business, you need to create an account in Google My Business and follow the instructions given by them.
You can also click here, in case you need detailed information about claiming your business in Google My Business. In fact, Google My Business is one of the top-ranking factors for Local search listings and organic results of websites. To optimise your GMB, you should provide all the information that google asks like your business name, location, categories, operating hours, phone number, services or products, photos etc.
2. Local Citations
Local citations are another great factor that helps to rank your business at the top. These are listing your website or business in online directories and usually display your business name, address, phone number and website. Citations help users to discover your business online and improve your local search engine rankings. Some of the popular citation sites in the USA are
Fig: local citation of splendour group
3. Local SEO on-page Optimisation
It is quite necessary to optimise your page for the keywords your target audience is looking for. You should optimise your landing pages specifically for one specific area. Optimize Your Title Tags, Meta Description, Headers and Content. Similarly, Mention your business name, address and phone number in your website preferably in schema format.
Embed a Google map on your website so that customers can easily find your business location. Include reviews and testimonials on your website which will give more trust of your service to the people. And most importantly, make your website mobile-friendly. It is one of the top-ranking factors in search results.
Local SEO services in Splendour Group
Today in the era of the internet, people are very busy and they search for every service and product on the internet. Before visiting any store we first research about that store on the internet about the product and services they provide.
Hence, it is absolutely important to make your business online and promote it on the internet. We have a pool of talented experts at Splendour group who can provide you with the best Local SEO services to rank your business at the top spot on google.
Our experts not only provide you with the best SEO services but also help you implement effective business strategies to grow your business. Grow your business with our results-oriented digital marketing strategies